Wearables are such a fuck up. But why?

Ah, wearables...

We want to love them. We really do. Ever since we saw that coloured thing with a fancy lights on the movie main character's wrist, we felt something. That something is still connecting us to our childhood dream. Dream to become a sci-fi movie hero with the ability to control the giant space battleship with just a flick on the wrist. And when the corporate guys from marketing department showing us the video of John Malkovich controlling everything from the wristwatches, they are actually selling us our childhood dream. It is so easy to believe that those magnificent bands with the shining glass and bright screens could make us young again.

They cant.

Funny thing is, smart watches/dumb bands and all that wearable crap can't really make you younger. Instead, quite the opposite, they tries to fit in your everyday boring life sending notifications when you are trying to focus on driving and vibrating when you are eating. So here is the first downside.

They wont.

How could you expect something to work, when it is out of battery? Apple Watch's battery life is ridiculous. And by that I mean that they could easily shut off before you finish your workout at the end of the day. So next day you better not expect any help from that fancy little 500$ toy, unless you don't forget to plug them to the outlet overnight.(Samsung and Sony ones are the same)

So the normal reaction will be just throw them in the closet, next time you ran out of battery. Most of the customers, never used they wearable device after 1 month after they unbox it and set them up.

But why? Is the battery life suck that much? Or maybe it's a lack of service or app they wanted never meet their's expectations?

All that questions could be answered, when you understand the core concept behind the wearables creation.

Apple created wearables. And they fucked some shit up

Don't get me wrong, I absolutely love Apple. But when they decided to create their Apple Watch, they chose to go the old way, basically making it iPhone accessory.

And yea, I could understand, when you are making 20$ accessory,(like MI Band) which is actually not a bad one, especially for that price point. But 500$ accessory? Really? Jesus Christ, you could fuckin strap the little iPhone to your wrist for that price point.

Thing is, Apple is a great company with lot of talented engineers, but they all are scared as fuck. They are scared to release product which wont sell, so they goes the old way. Sticking new product to the already selling product.

Great example of that concept was an iPad tablet. When it first came out, buyers were forced to search for the use cases. Same goes now for Apple watch. There are no special function or feature you are missing from iPad/Apple Watch, when you got an iPhone. That simply means you have to think about the best way to perform the tasks before actually doing this, and that. That fact makes both iPad and Apple Watch redundant.

Your friend owns just an iPhone, and he is already checking his emails by the time you decided to grab your iPad and open email app.

Your friend is already decided where to go for a drink, while you cycle trough the bad choice of picking up Apple Watch(because of tiny little screen) for that same job(deciding where to go for a drink) and then finishing the task on the same exact iPhone as your friend did.

Bad decisions

When the iPhone just came out, there was a few good and few bad architectural decisions Apple made. Good ones were: thumb processing priority(smooth scrolling from the 1st product generation), Objective C applications language and UNIX-like core system.

Bad ones were: no application store at the launch and requirement for a personal computer to activate the phone.

As you may see now, bad decisions were successfully fixed. That mistake correction let the iPhone to be the main selling locomotive for the whole ecosystem.
Thus I got 2 questions:
Q1: Could iPhone be the locomotive for the whole ecosystem forever?
Q2: Is it possible to fix all of the bad decisions they made with Apple Watch?

Market is like a wild nature

Apple is really good at marketing. If there is one company, know how to sell, its Apple, but even they can't really go agains market.

If market decides not to buy MacBooks, while Apple is trying to sell them trough the iPod, it wont.

If market decides not to buy iPad, while Apple is trying to sell it trough the iPhone, it wont.

So you can't expect market to just buy whatever you want to sell, because it works with some great product of yours. It has to be the great product itself, not some disposable accessory experiment.